Avalla is the United States division of the Nutrimetics. The logo was created to be inspired by the owner’s mother, Valla, who loved hummingbirds. Valla was the inspiration for the owner Pam to be a strong, self-reliant and intelligent woman. I wanted the logo to be clean, fresh but have a nod to the past with the iconography of the hummingbird dipping into the floral shape of the V. The color blue is the same brand color as Nutrimetics.
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